Marketing functions as the essential bridge between production and the consumer. In an era of shifting spending patterns and increased global competition, identifying and satisfying customer needs is essential for survival. This module focuses on the strategic use of market research and the Marketing Mix to build loyalty and expand into new territories.
Curriculum
- 4 Sections
- 17 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- 3.1 Marketing and the Market6
- 3.2 Market Research4
- 3.3 Marketing Mix9
- 3.4 Legal Controls2
No comments yet! You be the first to comment.