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O Level Course
O Level Business: Unit 3. Marketing
O Level Business: Unit 3. Marketing
Curriculum
4 Sections
17 Lessons
10 Weeks
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3.1 Marketing and the Market
6
1.1
Lesson 1: The Role of Marketing
1.2
Lesson 2: Market Changes
1.3
Lesson 3: Calculating Market Share
1.4
Lesson 4: Mass vs. Niche
1.5
Lesson 5: Segmentation
1.6
Quiz 1
0 Questions
3.2 Market Research
4
2.1
Lesson 1: Primary Research
2.2
Lesson 2: Secondary Research
2.3
Lesson 3: Sampling and Accuracy
2.4
Quiz 2
0 Questions
3.3 Marketing Mix
9
3.1
Lesson 1: Product Strategy
3.2
Lesson 2: The Product Life Cycle
3.3
Lesson 3: Extension Strategies
3.4
Lesson 4: Pricing Methods
3.5
Lesson 5: Distribution (Place)
3.6
Lesson 6: Promotion
3.7
Lesson 7: Ecommerce
3.8
Lesson 8: Global Marketing
3.9
Quiz 2
0 Questions
3.4 Legal Controls
2
4.1
Lesson 1: Consumer Protection
4.2
Quiz 4
0 Questions
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