This final unit focuses on how travel and tourism organisations attract customers and stand out in a competitive global marketplace. Students will learn about the strategic components of the marketing mix, the critical importance of market research in understanding customer desires, and how to target specific customer segments effectively to ensure commercial success and destination appeal.
Curriculum
- 5 Sections
- 14 Lessons
- 8 Weeks
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- 5.1 Importance of marketing to travel and tourism organisations3
- 5.2 Factors affecting marketing2
- 5.3 Marketing mix5
- 5.4 Market research and analysis4
- 5.5 Market segmentation and targeting4
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