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O Level Travel & Tourism: Unit 5. Destination Marketing
O Level Travel & Tourism: Unit 5. Destination Marketing
Curriculum
5 Sections
14 Lessons
8 Weeks
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5.1 Importance of marketing to travel and tourism organisations
3
1.1
Lesson 98 Importance of Marketing: Sales & Advantage
1.2
Lesson 99 Importance of Marketing: Image & Loyalty
1.3
Quiz 1
0 Questions
5.2 Factors affecting marketing
2
2.1
Lesson 100 Factors Affecting Marketing
2.2
Quiz 2
0 Questions
5.3 Marketing mix
5
3.1
Lesson 101 Marketing Mix: Product
3.2
Lesson 102 Marketing Mix: Promotion
3.3
Lesson 103 Marketing Mix: Price
3.4
Lesson 104 Marketing Mix: Place
3.5
Quiz 3
0 Questions
5.4 Market research and analysis
4
4.1
Lesson 105 Market Research: Primary & Secondary
4.2
Lesson 106 Market Research: Qualitative & Quantitative
4.3
Lesson 107 Market Analysis Tools: SWOT & PESTLE
4.4
Lesson 108 Reasons for Market Research
5.5 Market segmentation and targeting
4
5.1
Lesson 109 Market Segmentation: Geographic & Demographic
5.2
Lesson 110 Market Segmentation: Psychographic (Lifestyle)
5.3
Lesson 111 Targeting Segments with Products/Services
5.4
Quiz 5
0 Questions
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